A striking new digital
presence for
Abbey Hill Golf Centre.
Abbey Hill Golf & Leisure is a premium golf club and leisure complex in Milton Keynes, offering an 18-hole main course, 9-hole short course, technology-driven driving range, health & fitness facilities, and a stunning 15th century Lodge.
The team approached us to redesign and develop their website, bringing a bold modern aesthetic that clearly showcased the breadth of venues and experiences — while maintaining a cohesive brand identity across all areas of the business.
Homepage walkthrough — interactive design & custom animations
The Scope
What They Wanted
Abbey Hill approached us to redesign and develop their website, as the existing site felt dated and failed to reflect the quality and breadth of experiences on offer. The team wanted a modern, high-energy look that would engage visitors and clearly showcase everything the venue has to offer.
What We Did
Discovery & Branding
During the discovery phase, we worked to expand the company’s existing branding. With only a logo and four core colours, we assigned one colour to each area of the business to help clearly differentiate the group’s offerings. We also developed a fifth colour that would be used across pages that were shared across all venues.
Brand System
Primary Colours
Secondary Colours
Wireframing
As the site was more focused on providing information rather than generating leads, the wireframing stage centred around ensuring that all key pages, content, and information important to the team were clearly represented. Content was carefully structured and laid out in an easy-to-read, accessible way.
Animations
Design
For the design, our goal was to create a website that felt current and modern. We made use of white space to give the layout room to breathe, helping to balance and soften the bright colours used throughout the site while maintaining a clean, contemporary aesthetic.
Design Evolution
Before
After
From outdated layout to a bold, modern experience
Development
During development, we incorporated subtle load and hover effects to make the site feel more engaging. The site was built on WordPress using Gutenberg blocks, enabling the team to easily update content and publish new articles while maintaining design consistency.
What Makes Abbey Hill Unique?
Abbey Hill Golf & Leisure offers something for everyone — from championship golf and technology-driven driving ranges to indoor leisure, health & fitness, and a stunning 15th century Lodge. The challenge was to give each area its own identity while keeping the brand cohesive and instantly recognisable.
Performance Since Launch
Since launching the redesigned site in late September 2024, Abbey Hill has seen explosive organic search growth — with #1 Google rankings increasing by 360% and top 10 keyword positions up 329%.
Keyword rankings and organic visibility surged from mid-2025, with the site now ranking for over 460 keywords in the top 10 — up from 130 pre-launch.