Web Design for
BGL Company
Premium golf, leisure & hospitality venues across the UK.
BGL Companies portfolio ranges from golf clubs with technology driven driving ranges, indoor and outdoor leisure venues, health & fitness facilities, as well as a 15th century Lodge full of character and charm!
They approached us to redesign and develop their main group website, as the existing site felt dated and lacked interest. The website also failed to clearly communicate the breadth of the business or provide the level of detail the team wanted.
Homepage walkthrough — interactive design & custom animations
The Scope
What They Wanted
BGL Company approached us to redesign and develop their main group website, as the existing site felt dated and lacked interest. The website also failed to clearly communicate the breadth of the business or provide the level of detail the team wanted across its different areas and offerings.
What We Did
Discovery & Branding
During the discovery phase we expanded BGL’s existing branding — taking their logo and four core colours and assigning one colour to each business area. We selected a bold, contemporary typeface and explored innovative ways to showcase the breadth of their portfolio across golf, leisure, hospitality and fitness.
Brand System
Primary Colours
Secondary Colours
Wireframing
Animations
Design
Design was where this site truly came to life. We developed a rich, editorial layout that lets each venue and business area shine, using bold imagery and clean typography on a dark canvas. The gold squiggle motif became a signature element, weaving through sections to create visual continuity.
Design Evolution
Before
After
From outdated layout to a bold, modern experience
Development
In development we built a fully custom WordPress theme with advanced animations, interactive elements and a modular block system. Each venue section was crafted to load independently, keeping the site fast and performant across all devices.
What Makes BGL Company Unique?
What makes BGL Company unique is the sheer breadth of their portfolio. From championship golf courses to indoor leisure venues, each area has its own identity — yet the website needed to feel like one cohesive brand experience.
Performance Since Launch
Since launching the redesigned BGL Company website, traffic has grown across the board. Total users increased by 45%, traffic surged by 91%, and overall user sessions grew by 30% — demonstrating the impact of a modern, user-focused design.
The chart below tracks monthly growth across three key metrics, showing the impact of the redesign on search performance and user engagement.