Global Macro Advisory Firm — Website Design & Branding
Rosa Roubini — global macro advisory firm website design
Rosa & Roubini Associates is a global macro advisory firm providing independent research and advisory services for business leaders and capital allocators.
The team at Rosa & Roubini Associates approached us as their branding and website were dated. They wanted a new logo, branding and website that reflected their position as thought leaders in global finance and economics.
Homepage walkthrough — Spline 3D logo, gradient palette & modern typography
The Scope
What They Wanted
Rosa Roubini approached us for a complete brand identity refresh, as well as a full website redesign and development. The team wanted a modernised design that reflected the new digital finance direction they were pursuing.
The project also involved extensive content migration, requiring the transfer of more than 1,500 articles from the previous website to the new platform — each needing careful handling to preserve SEO value and content integrity.
What We Did
Discovery & Branding
Rosa Roubini wanted a much more modern brand than what they currently had. They wanted their new identity to be reflective of the current work and messaging. We achieved this with a cold 3-dimensional logo icon and bright gradient colour palette.
Brand System
Primary Colours
Secondary Colours
Wireframing
The website contained a substantial amount of content, so our priority was to wireframe the site out in a way that felt clear and easy to navigate. We focused on structuring the information so users could easily digest it without feeling overwhelmed by the scale of the site.
Animations
As the primary goal was to make the content accessible and easy to read, we incorporated generous white space throughout the design. To make sure we kept the layout visually engaging, we balanced this by using the gradients within the supporting imagery, adding colour and vibrancy.
Design
As the primary goal was to make the content accessible and easy to read, we incorporated generous white space throughout the design. To make sure we kept the layout visually engaging, we balanced this by using the gradients within the supporting imagery, adding colour and vibrancy.
Development
We built the site on WordPress using Gutenberg blocks, ensuring the team could easily update content which was an essential requirement given they make daily changes. A major part of the project involved migrating more than 1,500 articles from the previous website to the new platform, carefully preserving SEO value and content integrity throughout.
How did we make Rosa Roubini unique?
We made Rosa Roubini distinctive by developing a bold, modern brand designed to stand out in the industry landscape. The 3D logo icon, vibrant gradient palette, and clean editorial layout work together to position the firm as a forward-thinking leader in global macro advisory.
Web Design Trusted by over 500 global clients
